Big Yellow Box Naming and Identity
Crayola had another bright idea! They saw the need to inspire personal discovery and foster growth by creating a home sales division bringing unique crafts and products into family rooms across the country. EDG was hired to create a brand platform for this new division, which included their mission statement and the true brand personality. Once accomplished, EDG explored hundreds of potential names, and ultimately landed, the Big Yellow Box. A fun and playful brand identity was developed, followed by a comprehensive graphic standards, giving the recipient a guide in which to keep this new brand solid and consistent throughout all applications. Individual product names were then created for twelve different. Now that’s what I call a big idea too!
Big Yellow Box Graphic Standards
Crayola had another bright idea! They saw the need to inspire personal discovery and foster growth by creating a homes sales division bringing unique crafts and products into family rooms across the country. EDG was hired to create a brand platform for this new division, which included their mission statement and the true brand personality. Once accomplished, EDG explored hundreds of potential names, and ultimately landed, the Big Yellow Box. A fun and playful brand identity was developed, followed by a comprehensive graphic standards, giving the recipient a guide in which to keep this new brand solid and consistent throughout all applications. Individual product names were then created for twelve different. Now that’s what I call a big idea too!
