PoliSeek Naming and Brand Identity
We search. We find. You save. That’s what PoliSeek delivers for their clients as Aon launched this national online insurance company in ’08, allowing people to get instant quotes and comparison bids. Aon Corporation, a world-leading provider of insurance, who owns California's AIS (Auto Insurance Specialists), hired EDG to also deliver a brand platform. This document needed to articulate the brand essence for a new national insurance brand similar to AIS, but different for the other 49 states. Once accomplished, EDG created a name and brand identity, along with the development of a friendly and highly functional web site for this new company. Ultimately humor prevailed when the client approved the design of the PoliSeek “robotic” man to represent the faithful and tireless searcher of deals.
PoliSeek Collateral
We search. We find. You save. That’s what PoliSeek delivers for their clients as Aon launched this national online insurance company in ’08, allowing people to get instant quotes and comparison bids. Aon Corporation, a world-leading provider of insurance, who owns California's AIS (Auto Insurance Specialists), hired EDG to also deliver a brand platform. This document needed to articulate the brand essence for a new national insurance brand similar to AIS, but different for the other 49 states. Once accomplished, EDG created a name and brand identity, along with the development of a friendly and highly functional web site for this new company. Ultimately humor prevailed when the client approved the design of the PoliSeek “robotic” man to represent the faithful and tireless searcher of deals.
PoliSeek Web site
We search. We find. You save. That’s what PoliSeek delivers for their clients as Aon launched this national online insurance company in ’08, allowing people to get instant quotes and comparison bids. Aon Corporation, a world-leading provider of insurance, who owns California's AIS (Auto Insurance Specialists), hired EDG to also deliver a brand platform. This document needed to articulate the brand essence for a new national insurance brand similar to AIS, but different for the other 49 states. Once accomplished, EDG created a name and brand identity, along with the development of a friendly and highly functional web site for this new company. Once the identity was accomplished, EDG creatives worked harmoniously with Aon’s marketing and IT department creating a cohesive branded PoliSeek web presence with templates and a style guide that ultimately allowed their programmers to easily adapt the full site to. This site has advanced technology that permits instantaneously fast quotes.
www.poliseek.com.
