Sustainable design for
conscientious living.
Packaging Series
Razor made a riptacular decision by enrolling EDG to redesign their existing Ripstik packaging series: The Classic, DLX, and “The Grinder.” This unique caster board received the Toy of the Year (TOYT) when it was initially introduced, however, Razor’s packaging wasn’t up to the challenge a product with such success demanded. With several structural flaws, the boxes were often damaged by the time they reached the store shelf. In addition, the graphics needed a facelift and the board had unique design aspects that needed to be featured on the package. Thus the challenge was great; find a way to achieve a formidable shelf impact that appealed to the young and fickle Ripstik demographic and feature the board’s unique pivoting deck and grinding bar while creating a structure that was both strong and compact. In the end, EDG designers engineered a triangular carton that dramatically reduced the amount of corrugated e-flute, was significantly stronger than its predecessor’s traditional box, and had stellar graphics to boot. Most impressively, the compact design allowed Razor to pack 50% more product into every freight container. Unfortunately, plans to implement the new boxes are on hold at the moment due to the economic downturn. With that said, Ripstik remains eager to utilize the inventive, ultra-sleek and sustainable package design when the financial climate changes.
Packaging Series
Razor made a riptacular decision by enrolling EDG to redesign their existing Ripstik packaging series: The Classic, DLX, and “The Grinder.” This unique caster board received the Toy of the Year (TOYT) when it was initially introduced, however, Razor’s packaging wasn’t up to the challenge a product with such success demanded. With several structural flaws, the boxes were often damaged by the time they reached the store shelf. In addition, the graphics needed a facelift and the board had unique design aspects that needed to be featured on the package. Thus the challenge was great; find a way to achieve a formidable shelf impact that appealed to the young and fickle Ripstik demographic and feature the board’s unique pivoting deck and grinding bar while creating a structure that was both strong and compact. In the end, EDG designers engineered a triangular carton that dramatically reduced the amount of corrugated e-flute, was significantly stronger than its predecessor’s traditional box, and had stellar graphics to boot. Most impressively, the compact design allowed Razor to pack 50% more product into every freight container. Unfortunately, plans to implement the new boxes are on hold at the moment due to the economic downturn. With that said, Ripstik remains eager to utilize the inventive, ultra-sleek and sustainable package design when the financial climate changes.
Packaging Series
Razor made a riptacular decision by enrolling EDG to redesign their existing Ripstik packaging series: The Classic, DLX, and “The Grinder.” This unique caster board received the Toy of the Year (TOYT) when it was initially introduced, however, Razor’s packaging wasn’t up to the challenge a product with such success demanded. With several structural flaws, the boxes were often damaged by the time they reached the store shelf. In addition, the graphics needed a facelift and the board had unique design aspects that needed to be featured on the package. Thus the challenge was great; find a way to achieve a formidable shelf impact that appealed to the young and fickle Ripstik demographic and feature the board’s unique pivoting deck and grinding bar while creating a structure that was both strong and compact. In the end, EDG designers engineered a triangular carton that dramatically reduced the amount of corrugated e-flute, was significantly stronger than its predecessor’s traditional box, and had stellar graphics to boot. Most impressively, the compact design allowed Razor to pack 50% more product into every freight container. Unfortunately, plans to implement the new boxes are on hold at the moment due to the economic downturn. With that said, Ripstik remains eager to utilize the inventive, ultra-sleek and sustainable package design when the financial climate changes.
Packaging Series
Razor made a riptacular decision by enrolling EDG to redesign their existing Ripstik packaging series: The Classic, DLX, and “The Grinder.” This unique caster board received the Toy of the Year (TOYT) when it was initially introduced, however, Razor’s packaging wasn’t up to the challenge a product with such success demanded. With several structural flaws, the boxes were often damaged by the time they reached the store shelf. In addition, the graphics needed a facelift and the board had unique design aspects that needed to be featured on the package. Thus the challenge was great; find a way to achieve a formidable shelf impact that appealed to the young and fickle Ripstik demographic and feature the board’s unique pivoting deck and grinding bar while creating a structure that was both strong and compact. In the end, EDG designers engineered a triangular carton that dramatically reduced the amount of corrugated e-flute, was significantly stronger than its predecessor’s traditional box, and had stellar graphics to boot. Most impressively, the compact design allowed Razor to pack 50% more product into every freight container. Unfortunately, plans to implement the new boxes are on hold at the moment due to the economic downturn. With that said, Ripstik remains eager to utilize the inventive, ultra-sleek and sustainable package design when the financial climate changes.
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