Evenson Design Group

Aloha from the friendly chocolate makers on the island of Kauai, Paddy Kean, and her husband, Spencer McDonald. This socially conscious couple left the mainland and their successful film and television industry careers behind to seek a more peaceful and environmentally friendly life as confectioners where the traditional cacoa bean is grown and thrives. Kaulua Hawaiian Chocolate is sustainable too in that all of their ingredients are locally grown and they only use organic ingredients. EDG created a distinct identity for the Kaulua brand. Kaulua is the Hawaiian translation of “Sirius,“ the navigational star for ancient voyagers of Polynesia and Hawaii. The Sirius star also signifies Ms. Kean’s mother after she transitioned from this life. Using graphic patterns and rich colors for the cacao beans and the leaves from the Cacao tree, this new brand delivers an understated, yet traditional Hawaiian look and feel for this new business venture. Please watch for the delicious Kaulua Hawaiian chocolate bar at your local grocery store in the near future.

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